Today BeatThatQuote.com announced on their website that Google has bought them for £37.7m. Announcement below.
BeatThatQuote.com today was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.
Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.
We are confident that by combining BeatThatQuote.com’s expertise in UK financial products with Google’s technology, we’ll accelerate innovation in this field, benefiting consumers and the companies offering these products. We plan to keep working with our current partners and look forward to working with new ones, too.
So, what would Google do with a price comparison site?
Google already compares product prices on its shopping pages, so this recent acquisition points to tighter integration with service comparison.
Will Google store your quotes in your account, helping you to manage your finances? Hopefuly we’ll see soon!
I for one have never heard of BeatThatQuote before writing this post, probably because I haven’t been annoyed by an advert that sings.