Your page title & meta description are what the major search engines use on the SERPS to display each page, and optimising these tags can help clickthrough rates. People may say that the meta keywords tag is important too, but there really isn’t any point in wasting the bytes its written in.
So, try to keep your page title under 70 characters and having the meta description under 150 characters means that on the SERPS nothing will be cut short. Below is a tool that you can paste your titles & description in. Enjoy 🙂
|Page title (70)||
|Meta description (150)||