Tag: analytics

  • Multivariate segmentation in Google analytics

    Multivariate segmentation in Google analytics

    So, this is the first blog post in a long while and I’m writing it on my new HTC desire! So, let’s get to the point. You are setting up a multivariant (or a/b) experiment using web optimization software, you also have Google analytics installed (though any analytics with event tracking will do). To better…