What is organic search?
Organic search encompasses all things search, which involves not paying money to be there. Optimising your site (SEO) to appear for keywords can provide free (apart from the cost of SEO) traffic to your site. It involves a constant commitment to providing the best user experience on your site, whilst appeasing search engines.
I had a look in Google Analytics today at what keywords had been driving traffic to my site. What I found was that (Not Provided) was most of my traffic. I wasn’t surprised, this blog isn’t hugely popular, not updated frequently and is a part-time hobby.
Top 10 keywords in Google Analytics
But I still wanted to know how people reached my site. So here’s where I infer my keywords, by looking at what page they landed on.
Top 10 landing pages in Google Analytics
Inferring approximate keywords is pretty easy, you look at the page title and main heading. You then bear in mind that these two elements are a very good indicator of what your page is about. Google, in it’s most basic form, is trying to match a user search query with page titles and the main header tag.
A good idea would be to create a segment based on landing page to see site behaviour, if you need to decide to work more on improving and creating related content.
This method doesn’t scale 100%, big sites will have long tail search queries that hit the homepage.
Also, you can find very approximate keyword data in Google Webmaster Tools, but unfortunately you can’t segment site performance on that.
A table of approximate keyword data in Google Webmaster Tools
But you’ve got to make do with what you have. A bit from Analytics, Webmaster Tools and anywhere else! Something is better than nothing!
Today BeatThatQuote.com announced on their website that Google has bought them for £37.7m. Announcement below.
BeatThatQuote.com today was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.
Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.
We are confident that by combining BeatThatQuote.com’s expertise in UK financial products with Google’s technology, we’ll accelerate innovation in this field, benefiting consumers and the companies offering these products. We plan to keep working with our current partners and look forward to working with new ones, too.
So, what would Google do with a price comparison site?
Google already compares product prices on its shopping pages, so this recent acquisition points to tighter integration with service comparison.
Will Google store your quotes in your account, helping you to manage your finances? Hopefuly we’ll see soon!
I for one have never heard of BeatThatQuote before writing this post, probably because I haven’t been annoyed by an advert that sings.
Your page title & meta description are what the major search engines use on the SERPS to display each page, and optimising these tags can help clickthrough rates. People may say that the meta keywords tag is important too, but there really isn’t any point in wasting the bytes its written in.
So, try to keep your page title under 70 characters and having the meta description under 150 characters means that on the SERPS nothing will be cut short. Below is a tool that you can paste your titles & description in. Enjoy 🙂