Managing multiple PPC accounts can be a real pain sometimes. You make a change, and another, and another. And before you know it, it’s a week later and you can’t remember what to check up on! Sure, you can check … Continue reading
Bidding on both Broad and exact match keywords of the same product can be a bit of a problem with the broad keywords overlapping the long tail keywords. The situation You have widgets broad match at £5 max CPC. You … Continue reading
Google have released a new metric to your Google Display Network (GDN) campaigns that’ll help you evaluate the effectiveness of your display ads. They call it Relative CTR and here’s the summary straight from AdWords. “Relative CTR is a measure … Continue reading
Google announced earlier this month that they’re retiring the position preference feature in AdWords. That leaves users who rely on position preference to seek other means of lingering around a position. But Google have made a solution ready to use … Continue reading
Here’s a quick javascript length validation for your Google AdWord’s adverts. The headline must be 25 characters in length, descriptions 1,2 & the display url are 35. Characters include spaces and punctuation! But remember, even though your advert may be … Continue reading