Nathan Jackson

Internet Marketer in Yorkshire

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Multivariate segmentation in Google analytics

Posted on August 26, 2010 by Nathan
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So, this is the first blog post in a long while and I’m writing it on my new HTC desire! So, let’s get to the point. You are setting up a multivariant (or a/b) experiment using web optimization software, you … Continue reading →

Posted in Analytics & Conversion Rate Optimisation | Tagged analytics, cro, website optimization | Leave a reply

Character limits for your title & meta description tags

Posted on January 18, 2010 by Nathan
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Your page title & meta description are what the major search engines use on the SERPS to display each page, and optimising these tags can help clickthrough rates. People may say that the meta keywords tag is important too, but … Continue reading →

Posted in Organic Search | Tagged search engine meta tag limits, SEO | Leave a reply

Google Adwords text advert character limits

Posted on January 18, 2010 by Nathan
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Here’s a quick javascript length validation for your Google AdWord’s adverts. The headline must be 25 characters in length, descriptions 1,2 & the display url are 35. Characters include spaces and punctuation! But remember, even though your advert may be … Continue reading →

Posted in Paid Search | Tagged google adwords, PPC, text ad limits | Leave a reply

Tracking events with Google Analytics

Posted on February 7, 2009 by Nathan
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So, we had some hyperlinked images on one of our websites, each leading to the same page, but with a different $_GET which identifies which button this was. As far as my knowledge goes, that would have made the page … Continue reading →

Posted in Analytics & Conversion Rate Optimisation | Tagged google, google analytics | 1 Reply

A new Google Favicon?

Posted on January 9, 2009 by Nathan
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So, I’ve just noticed a new Google Favicon… I’m not sure if i like it! Looks too busy :/ What do you people think? At least it doesn’t impact any functionality Tweet

Posted in Organic Search | Tagged google | 5 Replies

The world of twitter!

Posted on January 6, 2009 by Nathan
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So, I joined twitter around Christmas after hearing bits about it for the past year or so. Basicly its a blogging tool, but the letter limit is 140 charecters long, so its really a ‘microblogging’ tool. You can imagine it … Continue reading →

Posted in Social Media | Tagged social media, twitter | Leave a reply

‘Super Ubuntu’

Posted on January 6, 2009 by Nathan
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So, I was browsing a few feeds on Google Reader today and stumbled upon ‘Super Ubuntu‘. Its basicly the latest version of Ubuntu but instead of wasting hours trying to find codecs and the latest flash player, its all on … Continue reading →

Posted in Operating Systems | Tagged Linux, ubuntu | 1 Reply

Some useful SEO / Marketing resources

Posted on January 5, 2009 by Nathan
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At work I find myself trying to find more and more information about SEO and online Marketing. I don’t consider myself to be awesome at SEO, so instead of preaching I’ll direct you to those who can / do There … Continue reading →

Posted in General | Tagged google reader, marketing resources | Leave a reply

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